The Dip by Seth Godin

 
Blog Title : The Dip Seth Godin Summary
Author : Seth Godin
 
Download Free Audiobook on Audible
Buy The Dip book on Amazon
Buy The Dip book on Kindle
 

                  The Dip Summary

Quit the wrong stuff.
Stick with the right stuff.
Have the guts to do one or the other.

The Best in the World

Author says anyone who is going to hire you, buy from you, recommend you, vote for you, or do what you want them to do is going to wonder if you’re the best choice.
 
Author says the reason that big companies almost always fail when they try to enter new markets is their willingness to compromise. They figure that because they are big and powerful, they can settle, do less, stop improving something before it is truly remarkable.
 
Author just about everything you learned in school about life is wrong, but the wrongest thing might very well be this: Being well rounded is the secret to success.

The Dip

Author says the Dip is the long slog between starting and mastery. A long slog that’s actually a shortcut, because it gets you where you want to go faster than any other path.
The Dip is the combination of bureaucracy and busywork you must deal with in order to get certified in scuba diving.
The Dip is the combination of bureaucracy and busywork you must deal with in order to get certified in scuba diving.
 
It’s easy to be a CEO. What’s hard is getting there. There’s a huge Dip along the way. If it was easy, there’d be too many people vying for the job and the CEOs couldn’t get paid as much, could they.
 
The difference between a mediocre club player and a regional champion isn’t inborn talent—it’s the ability to push through the moments where it’s just easier to quit.
 
Author says if you find yourself facing either of these two curves, you need to quit. Not soon, but right now. The biggest obstacle to success in life, as far as I can tell, is our inability to quit these curves soon enough.

The Dip Is Where Success Happens

Author says if you haven’t already realized it, the Dip is the secret to your success. The people who set out to make it through the Dip—the people who invest the time and the energy and the effort to power through the Dip—those are the ones who become the best in the world.
 
Author says the brave thing to do is to tough it out and end up on the other side—getting all the benefits that come from scarcity. The mature thing is not even to bother starting to snowboard because you’re probably not going to make it through the Dip.
 
A few people will choose to do the brave thing and end up the best in the world. Informed people will probably choose to do the mature thing and save their resources for a project they’re truly passionate about.

The Reason We’re Here

Author says the Dip is the reason you’re here. Whether you’re lifting weights or negotiating a sale or applying for a job or lunging for a tennis ball, you’ve made a huge investment. You’ve invested time and money and effort to get to this moment.
 
It’s not enough to survive your way through this Dip. You get what you deserve when you embrace the Dip and treat it like the opportunity that it really is.
If you can’t get to the next level, the thinking goes, invest your energy in learning to do something else.
 
Author says the focus that leads you through the Dip to the other side is rewarded by a marketplace in search of the best in the world.
The focus that leads you through the Dip to the other side is rewarded by a marketplace in search of the best in the world.
 
The essential thing to know about the Dip is that it’s there. Knowing that you’re facing a Dip is the first step in getting through it.
 
Quitting when you hit the Dip is a bad idea. If the journey you started was worth doing, then quitting when you hit the Dip just wastes the time you’ve already invested.

Superstar Thinking

Author says if you want to be a superstar, then you need to find a field with a steep Dip —a barrier between those who try and those who succeed. And you’ve got to get through that Dip to the other side.
 
Whatever you do for a living, or for fun, it’s probably somehow based on a system that’s based on quitting. Quitting creates scarcity; scarcity creates value. 

The Big Opportunity

Author says if you can get through the Dip, if you can keep going when the system is expecting you to stop, you will achieve extraordinary results. People who make it through the Dip are scarce indeed, so they generate more value.
 
When you’re the best in the world, you share the benefits (the income, the attention, the privileges, the respect) with just a handful of people or organizations or brands.
If you’re going to quit, quit before you start. Reject the system. Don’t play the game if you realize you can’t be the best in the world.
 
Author Says to be a superstar, you must do something exceptional. Not just survive the Dip, but use the Dip as an opportunity to create something so extraordinary that people can’t help but talk about it, recommend it, and, yes, choose it.
 
If you’ve got as much as you’ve got, use it. Use it to become the best in the world, to change the game, to set the agenda for everyone else.
 
If You Enjoyed It. Take Five Second to Share it.
 
 
Download Free Audiobook on Audible
Buy The Dip book on Amazon
Buy The Dip book on Kindle