Seth Godin linchpin summary
 
Blog Title : Linchpin Summary
Author : Seth Godin
 
 
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 Linchpin Summary
You Are a Genius 
 A genius looks at something that others are stuck on and gets the world unstuck.
 
No one is a genius all the time. Einstein had trouble finding his house when he walked home from work every day. But all of us are geniuses sometimes.  
 
It’s time to stop complying with the system and draw your own map.
 
Stop settling for what’s good enough and start creating art that matters. Stop asking what’s in it for you and start giving gifts that change people. Then, and only then, will you have achieved your potential. 
 
You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do it, and you must.
Making the Choice   
Author  goal is to persuade you that there is an opportunity available to you, a chance to significantly change your life for the better. Not by doing something that’s easy or that you’ve been trained to do, but by understanding how the rules of our world have fundamentally changed.
Where Does Average Come From?
You have been brainwashed by school and by the system into believing that your job is to do your job and follow instructions. It’s not, not anymore.
 
Everyone has a little voice inside of their head that’s angry and afraid. That voice is the resistance–your lizard brain–and it wants you to be average (and safe). 
 
If you’re not doing as well as you hoped, perhaps it’s because the rules of the game were changed, and no one told you. 
 
Artists are people with a genius for finding a new answer, a new connection, or a new way of getting things done.  
You Get What You Focus On 
Today, our leaders worry about things like global warming, security, limited resources, and maintaining our infrastructure. And boomers worry about getting old and finding a doctor they can afford.
 
The problem doesn’t lie with the great teachers. Great teachers strive to create linchpins. The problem lies with the system that punishes artists and rewards bureaucrats instead. 
LEAD 
Leading is a skill, not a gift. You’re not born with it, you learn how. And schools can teach leadership as easily as they figured out how to teach compliance.
 
 Schools can teach us to be socially smart, to be open to connection, to understand the elements that build a tribe.
 
Don’t blame the teachers. Blame the corporate system that is still training compliant workers who test well. 
 
 You are capable of becoming a linchpin. And if you do, you’ll discover that it’s worth the effort.
 
People who tell you that they don’t have any good ideas are selling themselves short. They don’t have ideas that are valued because they’re not investing in their art.  
 
It’s impossible to do the work at the same time you’re in pain. The moment-to-moment insecurity of so many jobs robs you of the confidence you need to actually do great work.
 
Google works because the way the site takes your query and returns your results has such discipline and a clarity of vision that people prefer it even when the search results aren’t any better than those provided by Yahoo or Microsoft.
The Passion to Spread  
Passion is caring enough about your art that you will do almost anything to give it away, to make it a gift, to change people.
 
Part of the passion is having the persistence and resilience to change both your art and the way you deliver it. 
 
Passion for your art also means having a passion for spreading your art. This means being willing to surrender elements that you are in love with in order to help the other parts thrive and spread.  
 
Everyone, every single person, has been a genius at least once. Everyone has winged it, invented, and created their way out of a jam at least once.
 
If you can do it once, you can do it again.  
The Hard Part About Losing 
The reason the resistance persists in slowing you down and prevents you from putting your heart and soul and art into your work is simple: you might fail.
 
Successful people are successful for one simple reason: they think about failure differently.
 
Successful people learn from failure, but the lesson they learn is a different one. They don’t learn that they shouldn’t have tried in the first place, and they don’t learn that they are always right and the world is wrong and they don’t learn that they are losers.  
Seeking Out Discomfort 
Going out of your way to find uncomfortable situations isn’t natural, but it’s essential.
 
The road to comfort is crowded and it rarely gets you there. Ironically, it’s those who seek out discomfort that are able to make a difference and find their footing. 
 
Discomfort brings engagement and change. Discomfort means you’re doing something that others were unlikely to do, because they’re busy hiding out in the comfortable zone. 
 
When your uncomfortable actions lead to success, the organization rewards you and brings you back for more.  
Where Are All the Good Ideas? 
One way to become creative is to discipline yourself to generate bad ideas. The worse the better. Do it a lot and magically you’ll discover that some good ones slip through. 
 
 People without dirty hands are wrong. Doing something makes you right. 
 
The habit that successful artists have developed is simple: they thrash a lot at the start, because starting means that they are going to finish. Not maybe, not probably, but going to. 
The Magic of Living Below Your Means 
When you cut your expenses to the bone, you have a surplus. The surplus allows you to be generous, which mysteriously turns around and makes your surplus even bigger. 
 
 
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