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Blot Title : Crush it book Summary
Name : Crush it book Summary
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Chapter : Passion is Everything
Author Secret is that He live by three Simple Rules : 
Love your family. 
Work super hard.
 Live your passion.
Live your passion. What does that mean, anyway? It means that when you get up for work every morning, every single morning, you are pumped because you get to talk about or work with or do the thing that interests you the most in the world.
You don’t even pay attention to how many hours you’re working because to you, it’s not really work.
If you’re passionate about your content and you know it and do it better than anyone else, even with few formal business skills you have the potential to create a million-dollar business.
if you want it badly enough, the money is there, the success is there, and the fulfillment is there. All you have to do is take it. So quit whining, quit crying, quit with the excuses.
Learn to navigate the digital waters of social marketing to build a business and promote a personal brand based around what you love most, and you will only be limited by how far you want to sail. 
Storytelling is by far the most underrated skill in business. 
Chapter : Build Your Personal Brand 
Developing your personal brand is key to monetizing your passion online. 
Consumers want you to tell them the truth. Sure, they want quality and service and value and entertainment, but above all they want to know that the person they’re dealing with is being honest.
Whether you’re delivering your content by video, podcast, or blog, it’s the authentic you, the one thing that is guaranteed to differentiate you from everybody else, including those who share your niche or business model. 
When you’re thinking about your personal brand, don’t worry that it will have to look anything like mine in order for you to crush it.
Embrace your DNA, be yourself, put out awesome content, and people will be interested in what you have to say.
 if you’re that good, people are going to find you, and they’re going to follow you, and they’re going to talk. And getting people to talk is the whole point.
Leveraging social networking platforms into effective conduits for your personal brand is all about building word of mouth.
Developing your personal brand is the same thing as living and breathing your résumé every second that you’re working.
Through your content you’re making sure that people can get to know you personally and professionally.
Chapter : A whole New World
Business in the future is going to be a field day for everyone with talent because they’ll no longer be forced to exist within the confines of old-guard institutions.
If you don’t plan ahead and decide where you want to go, you’re in big trouble.
If you’re not happy in your job but you can still build brand equity at work or at home by blogging or creating podcasts about what you love.
Financial security is important, but if you love sneakers and you know more about them and are more passionate about them than anyone else on earth, you can make money talking about them.
Chapter : Create Great Content
To monetize your personal brand into a business using social marketing networks, two pillars need to be in place: product and content.
Great content is what you’re going to pump into your social media networks to draw eyeballs to your blog. 
Great content is also all about telling stories, and that’s true even if you’re in retail or B2B or consumer services.
You can monetize any passion, but the level at which you can monetize will be affected by the size of your niche and whether you are able to differentiate yourself enough from the other players in it.
Know yourself. Choose the right medium, choose the right topic, create awesome content, and you can make a lot of money being happy.
You’re going to work your content in two ways. The first is as a lure, creating it, posting it, and allowing people to come to you as they discover it. 
The second is to use it as a lasso through comments on other people’s content that relates to yours, inserting yourself into existing conversations and actively creating reasons for your audience to come to you.
Some Great Points and Lessons from the Book : 
Your blog will be your main home, your central location with a noexceptions open-door policy where anyone can find you.
To keep people coming to this home, you need to be constantly reaching out and interacting with the online community of people interested in your passion who are also your potential constituents.
Your long-term goal is to get sticky and create more and more opportunities to communicate. Your audience joins your fan page. They comment on your blog. They tweet and tumble your posts.
The day you see that one person is reading or watching or listening to you is a day to celebrate. It’s an amazing thing to know someone gives a crap about what’s going on in your world, your life, your brain.
Invite people to come out and garden with you and give them a chance to ask questions.
Nothing in life ever goes exactly the way you think it will, and that goes for all of your carefully planned entrepreneurial dreams and goals.
Build Your Brand
  •  Identify your passion.
  • . Answer the following questions: • Am I sure my passion is what I think it is? • Can I talk about it better than anyone else?
  • Name your personal brand.
  • Post your content. 
  • Start creating community by leaving comments on other people’s blogs.
  • Do it again.
  • And again.
  • When you feel your personal brand has gained sufficient attention and stickiness, start reaching out to advertisers and begin monetizing. 
  • Enjoy the ride.
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